ZEBOX UK LAUNCH
BRINGING A GLOBAL INNOVATION BRAND TO LIFE IN MANCHESTER.
Client: ZEBOX
Audience: Founders · Investors · Industry Leaders · Media
Location: ZEBOX UK HQ, Manchester
Services: Creative Direction · Experience Design · Digital Content · Full Production
THE CHALLENGE
This wasn’t just a launch it was a statement of intent.
ZEBOX were opening their UK hub in Manchester and needed an inaugural experience that reflected the scale of their global ambition while feeling rooted in place. The brief called for an event that embodied innovation, sustainability, and international relevance, without falling into corporate cliché.
The brief was clear:
“The inauguration of the new ZEBOX UK hub should reflect the values and mission of ZEBOX while providing a memorable experience to guests, with a focus on digital animations.”
THE EXPERIENCE
Our Approach
We designed the ZEBOX UK Launch as an immersive, spatial experience using the architecture of the HQ itself as the stage.
Rather than relying on just traditional staging, we brought the brand to life through projection mapping, digital animation, and carefully paced storytelling, allowing the environment to evolve throughout the evening.
Arrival & Atmosphere
Guests were welcomed into a space alive with subtle motion ambient digital animations setting tone and anticipation, supported by a calm, human-led arrival and registration experience.
The Inaugural Gesture
At the heart of the event was a bespoke inaugural moment:
Projection mapping across walls, columns, and architectural features
A narrative-led animation sequence that built energy as the evening progressed
A shared countdown moment activated live on stage
The ZEBOX brand revealed through light, sound, and motion
The moment seamlessly connected Manchester to ZEBOX’s global mission, acknowledging founding partners including CMA CGM and spotlighting themes of collaboration, sustainability, and innovation.
THE IMPACT
A confident and distinctive launch of ZEBOX’s UK presence
Clear positioning of Manchester as part of a global innovation network
An inaugural gesture that guests actively engaged with and remembered
A flexible environment that supported both storytelling and connection
CLIENT FEEDBACK
“The Planit team not only orchestrated our launch to perfection but also made the entire process enjoyable. Their attention to detail, creativity, commitment to sustainability, and fun approach were perfectly aligned with our vision. A heartfelt thank you to Joseph and the team for making this event successful!”
