ATCON evolved beyond a high-production conference into a strategic platform for navigating organisational change and engaging 1,000 colleagues. Working closely with leadership, we designed the experience around authenticity, conversation and community, rather than spectacle.

ATFEST transformed Autotrader’s new workplace into a vibrant celebration designed around connection, creativity and choice. From hands-on workshops and team challenges to live music and performances, the programme offered colleagues multiple ways to participate and connect. By making the office itself part of the experience, we created an inclusive environment where everyone could celebrate in their own way.

MRI were planning their EMEA Growth Kick Off a multi-day, high-stakes leadership event bringing teams together from across the region. The brief was complex and multi-layered: Identify a venue that could support plenary sessions, multiple breakouts, accommodation, and evening events all within a tight January window and then deliver the event seamlessly on-site.

We’d just won a small creative project for Autotrader and were invited to a chemistry workshop with senior leadership off the back of it. By the end of that meeting, equal parts pitch and performance, we’d landed the full-scale delivery of ATCON 2025. What followed was a full reimagining of their annual conference.

Auto Trader is a diverse business, with colleagues from a wide range of backgrounds, identities, and preferences. They wanted to create a single, all-employee holiday celebration that ensured everyone felt included, represented, and comfortable, while transforming their Manchester office into a vibrant and joyous space for celebration.