For Seedtag’s first Cannes Lions activation we transformed La Perle restaurant into a premium, multi-purpose brand destination built for constant change.
Across four days, the venue hosted 215 sessions, 168 commercial meetings and 739 visits, seamlessly shifting between hospitality, content, dining and networking experiences.

This wasn’t just a launch it was a statement of intent. ZEBOX were opening their UK hub in Manchester and needed an inaugural experience that reflected the scale of their global ambition while feeling rooted in place. The brief called for an event that embodied innovation, sustainability, and international relevance, without falling into corporate cliché.